Pineapple Expression Game Plan
Mission & Vision
Pineapple Expression is an exclusive, members-only community for high-status individuals and couples who embrace a passionate, intimate, and unconventional romantic lifestyle. Our relationships thrive on love, connection, and authentic expression. Discover a world where your desires are celebrated, and you can connect with Scottsdale’s most elite couples and singles. Join us to explore deeper intimacy, unlock new experiences, and be part of a community that truly understands the art of romance and passion.
–
What Do Members Receive?
Access To Our Community (APP)
We are developing a cutting-edge, state-of-the-art app—a dynamic platform designed specifically for open-minded couples and individuals, similar to Facebook but tailored to your unique lifestyle. This app will provide members with a secure, private space to connect, build meaningful relationships, and explore their desires with like-minded people. It will feature user-friendly profiles, real-time messaging, event updates, exclusive content, and personalized match suggestions, all designed to foster deeper connections and enhance your experience within the community. This is more than just an app—it’s a gateway to intimacy, connection, and adventure.
Invites to Monthly Sorees
Indulge in unparalleled exclusivity with our luxurious members-only parties, hosted at our private, sexy, and elegantly designed Airbnb retreat. These events are meticulously crafted to offer an intimate, high-end experience where you can explore your desires among an elite, like-minded community. Access is strictly reserved for members, ensuring that every gathering maintains the privacy, security, and selectiveness that sets Pineapple Expression apart. Only members have the privilege to purchase tickets, guaranteeing a carefully curated guest list. On rare occasions, members may invite an approved guest, but non-members cannot purchase tickets or attend on their own. Every event is thoughtfully designed to foster deeper connections, meaningful conversations, and unforgettable experiences—all in a setting reserved exclusively for our vibrant, passionate community.
Invites To Weekly Gatherings/Events
We will host weekly connection gatherings that give our members the chance to meet face-to-face and build deeper connections through shared passions and activities. Whether it’s a casual meetup, an adventurous outing, or a an athletic experience, these gatherings provide the perfect setting for genuine interaction and relationship building. Pineapple Expression will organize and sponsor exciting events, but members can also create and promote their own exclusive gatherings through our app, making it easy to cultivate meaningful connections and create unforgettable experiences within our thriving community.
Relationship Coaching & Growth
Members will unlock access to exclusive, expertly curated content and resources designed to elevate and nurture their intimate relationships. From relationship-building tools to personal growth guides, our platform empowers you to strengthen your bonds and deepen your connections. Additionally, members will have access to monthly live coaching sessions led by professional life coaches, providing a safe space to address relationship challenges and foster more loving, fulfilling connections. These interactive sessions offer personalized support, guiding you toward a more passionate and harmonious partnership.Members will gain access to content and resources curated to support the growth of their intimate relationships.
Events & Parties
Monthly Sorees
We have a Soree at the Pineapple expression house, every month.
Members only invite – You have to be a member to purchase a ticket.
Members can invite 1-4 guests per event (but guests can only attend 1 event as a guest).
Parties will be upscale playgrounds: Food, Open Bar, DJ/Live Music, Themes, Entertainment, and much more.
Weekly Connection Events
We will have weekly connection events: Examples: “Come play pickleball at 10am Saturday here.” or “Dinner and dancing at almost famous, almost famous take over.”
These invites are free for members – all invites happen in the community app only.
I like these events as a marketing tool as well – the more we connect our members – the more they build relationships and intimacy – the more they love the group.
member Social Gatherings
Members can post their own parties and get togethers (not sponsored by Pineapple expression).
I like these because members will invite and bring their friends (non members) with members. This will provie a word of mouth and a sense of community for the non members driving them to become future members (word of mouth marketing)
Community (App)
We’ve developed a state-of-the-art social community app—imagine a Facebook for open-minded couples and individuals—that goes beyond connection. Each member can create a personalized profile, post videos and pictures, go live, send private DMs, and engage with like-minded individuals in communities that align with their relationship dynamics. Members can also like, comment, and interact with posts, building deeper, more meaningful connections.
Access To Our Social Community App
We’ve developed a state-of-the-art social community app—imagine a Facebook for open-minded couples and individuals—that goes beyond connection.
Within the app, you’ll have the opportunity to build a personalized profile, engage in meaningful discussions, and share your experiences with others who share your lifestyle. With a focus on privacy and authenticity, our app encourages deeper connections, allowing you to explore your desires, attend exclusive events, and participate in vibrant community discussions.
Learn, Share, & Grow Your Intimacy
Pineapple Expression brings together members, mentors, and coaches who share valuable content specifically designed to enhance and enrich your intimate relationships. Our mission goes beyond just having fun—we aim to foster deeper connections and cultivate love in every aspect of your life. By providing resources, support, and engaging experiences, we empower our community to play boldly while simultaneously nurturing and growing their relationships, creating a vibrant network of love and intimacy in everyday life.
Connect & Play
Share your content, images, and videos with fellow members and engage in meaningful conversations. Whether you’re asking questions, offering advice, or staying in the loop on exciting upcoming events, our app provides a safe, supportive space where you can authentically express yourself. Here, you can connect with like-minded individuals, openly explore your lifestyle, and create lasting bonds—all while being part of a community that celebrates who you truly are
Find Your Tribe Within Your Tribe
Within our app, we offer exclusive, private communities dedicated to open lifestyle topics, giving you a space to connect with like-minded individuals who share your passions and desires. Whether you’re looking to explore, share experiences, or find new play partners, these tailored communities allow you to engage in authentic conversations and create connections with members who are into the same excitement and fun.
Relationship Coaching
Pineapple Expression enhances the experience by regularly sharing expert relationship advice and engaging content tailored to your lifestyle. Plus, we host live monthly coaching sessions to help you navigate relationship challenges and deepen your intimate bonds. This is more than just an app—it’s a vibrant, interactive community designed to help you thrive.
Relationship Content & Resources
Our community is dedicated to supporting individuals and couples in open relationships by providing a wealth of valuable content and resources designed to enhance intimacy and connection. We believe that love and passion thrive when nurtured with the right tools and knowledge. Through expert advice, engaging workshops, and curated resources, we empower our members to navigate the complexities of open relationships, fostering deeper emotional bonds and enriching their intimate experiences. Together, we create a safe and supportive environment where you can explore your desires, share insights, and grow in love, ensuring that every relationship flourishes
Monthly relationship Coaching Video Calls
Our community is dedicated to enhancing the intimacy of individuals and couples in open relationships through live video group coaching sessions in the app. These interactive sessions provide a unique opportunity to connect with our experienced relationship coaches and fellow members who share your journey. Together, we explore key topics related to intimacy, communication, and emotional connection, fostering an environment of support and understanding. By engaging in these collaborative discussions, members gain valuable insights and practical tools to deepen their relationships, navigate challenges, and cultivate a more fulfilling and passionate connection with their partners.
Relationship Workshops
Our community is committed to helping individuals and couples in open relationships cultivate deeper intimacy through immersive in-person workshops. These dynamic sessions are designed to provide a safe and supportive environment where participants can explore essential topics related to emotional connection, communication, and desire. Led by experienced facilitators, our in-person workshops combine interactive activities, group discussions, and practical exercises to equip members with the tools they need to enhance their relationships. By coming together in a nurturing space, you’ll not only learn valuable insights but also forge meaningful connections with others who share your journey, ultimately creating a richer, more fulfilling intimate experience.
Memberships & Pricing
Pricing
The pricing is just a placeholder and more research needs to be done on the proper pricing to drive revenue, while also creating exclusivity, and fits our target market to ensure we get individuals to sign up. I have also thought about creating pricing model that is based on income or net worth.
General members
Couples: $99/per month
Single Men: $249/per month
Single Women: Free with sponsorship from member
VIP Members
Couples: $599/per month
Single Men: $999/per month
Single Women: $249/per month
EVent TicKets
Each Soree (Party) that we sponsor will have a ticket cost. Only members can purcahse tickets and the ticket price will be based on membership level.
Application Process To Become A Member
We want to be very protective of our community to ensure that our members are all safe and connected. We will not just allow anyone into our community. This will allow members to feel confident that our community is safe and private. Many lifestyle communities can come across as trashy; we want to be a high-class; but still fun and open minded community. The application process will help us provide this for our members. I also believe that members will be willing to pay more knowing that this is an exclusive community.
Application
We can build an online application form that can be completed on our website
Review
We will review the applications to look for answers to the questions that match our “target member
Interview
We will have a quick interview (via zoom) to ask unanswered questions to gain clarity on their potential membership match.
Accept/deny
Once accepted; we should execute some ceremonial experience for new members. This will make this feel exclusive, but create possible content to be shared.
What are we looking for in the application process?
- Income
- Relationship Status
- Location
- Criminal Record
- Personality Questions
- Interests
The Pineapple Expression Home
What is the Pineapple Expression Home?
Pineapple Expression will purchase a home (in North Scottsdale) to host our monthly Soree’s, host our relationship workshops, and also to rent on AirBnB so it can be enjoyed when it is not in use. The home will have a minimum of 4 bedrooms, an open floor plan, a pool and hot-tube, and a private backyard (no HOA). We can transform the home into a playhouse with each individual room having a theme.
Themed Rooms: (examples)
* The Intimacy Room – to make love
* The BDSM Room – full of toys many individuals and couples can not purchase and use at their homes (cages, crosses, bondage, etc).
*The Dance Party room – a room with a stripper pole, DJ booth – for intimate and sexual dancing and connections.
*The Orgy Room – A room with a huge bed, chairs, couches, and other places to have unique and fun group filled intimate sessions.
Main Space (living room and kitchen)
* The main space will be set up for social gathers. A place for people to relax, connect, have conversations, and build relationships. it will also be the perfect space to host workshops and other events.
Outdoor Space:
* With a pool, hot-tube, cabanas, tables, chairs, and more – we will create a resort style backyard designed for both relaxation and fun. The outdoor walls will be completely private with trees and bushes, keeping the fun in and the neighbors out.
Value:
* This will home will create an asset to the company that will increase in value (home equity).
*This home will provide Pineapple Expression additional revenue (working capital) when we rent the home to non members and members, when we are not throwing our parties and it is available.
*The home will be a marketing tool for us to create more awareness about the ocmmunity and drive more leads (each renter is a new possible lead for Pineapple Expression).
*Members can rent for a discount – which provides another value prop for them to join.
*The home will allow us to throw our parties and workshops – without having to find a rental and dealing with other host and owners.
*The home will allow us to design the home the way we want. Purchase toys and fun intimate experiences – without needing storage and having long set-ups and break downs after events.
Peapple Expression Monthly Sorees
The Pineapple Expression home will be the hosting venue for our monthly Soree’s. We will design the house to allow for our members to show up and enjoy other members; no matter their experience or their vibe. We will have space for drinks and connections and we will have spaces for a variety of different types of play.
AirBNB Rental
House Rental: We turn the house into a themed rental for “sexy fun” and post on Airbnb and other rental sites.
- There is an airbnb like this (not in Arizona) and it kills it – each room as a sexy theme. We tried renting it and it was booked up for almost 6 months.
- Guests can rent the home on airbnb – and they can experience the pleasures the home has to offer (Lauren and I would rent a place insanely quick if they had a bondage cross in one of the rooms). We can’t purchase with the kids, but we want one.
- Each party we throw is also marketing for our members to rent the home for their own personal play.
- Each individual or couple (that is not a member) that rents the home from Airnbnb – will be introduced to our community. The people renting will most likely be our target market.
Pineapple Expression Marketing
Our marketing goal is to create a movement for couples and individuals to authentically live in intimate freedom, connection, exploration, and healthy desires
Target Market
Understanding our target market is key to tailoring our message to the right audience, maximizing resources, building stronger customer relationships, standing out in the market, boosting conversions and revenue, and evolving and growing. creating more effective marketing, building strong customer relationships, and driving business success.
Couples (ages 25-55): Primarily committed couples who are open to or actively engaged in non-monogamous relationships, seeking new experiences, exploration, and connection with like-minded individuals or couples.
Single Men and Women (ages 25-45): Singles who are either interested in or already involved in the swinging lifestyle, including hotwives, bulls, unicorns, and others who enjoy connecting with couples in open dynamics.
Professionals and Affluent Individuals: Many in this demographic tend to be financially stable, looking for high-quality, exclusive events, premium content, and communities that emphasize discretion, safety, and privacy. We are targeting Couples who make 200k+, Single Men who make $125k+, and Single Women: (There is no income requirement).
Open-Minded Individuals and Progressive Thinkers: People with liberal, progressive views on relationships and sexuality, often interested in personal growth, open communication, and exploring alternative relationship structures.
Geographic Areas: Phase 1: Individuals in Scottsdale, Paradise Valley, Chandler, Gilbert, Tempe, & Phoenix – focusing on individuals in affluent areas.
Active Lifestyles: Those who enjoy social activities like travel, fitness, nightlife, adventure, and event-based communities. They prioritize connection and look for experiences that align with their values of freedom, openness, and exploration.
Demographics
Estimating the number of individuals involved in the open lifestyle and swinging communities in Arizona can be challenging due to the private nature of these relationships and the stigma surrounding them. However, research suggests that around 4-5% of the adult population in the U.S. is currently involved in consensual non-monogamous (CNM) relationships, which includes swinging
Given Arizona’s population of approximately 7.4 million, this percentage could imply that roughly 296,000 to 370,000 individuals in the state might be currently engaged in some form of open lifestyle or swinging. However, it’s important to note that many people may not openly identify as swingers or may not participate in these lifestyles regularly, leading to potential underreporting
The community in Arizona is vibrant, with many private gatherings and events, as there are no dedicated swinger nightclubs in the area
Local swingers often use social media and dedicated websites to connect and arrange meetups, highlighting the importance of discretion and safety in these communities
Marketing Execution

Social Networks and Lifestyle Apps
Join and advertise on niche platforms like FetLife, SDC (Swingers Date Club), 3F, Seeking Arrangements, Feeld, and more that cater to open relationships and swinging communities. These platforms are trusted by the community and offer targeted advertising or sponsorship opportunities.
Create exclusive content or groups within these platforms, offering valuable tips, event updates, or product recommendations that resonate with this audience.
SEO We will focus on onsite and off-site SEO to drive more visibility on google and improve website performance to drive more prospects and leads.
Podcast A podcast can be a great tool to provide valuable content to build trust and demonstrate authenticity. A podcast is also a great toolcolor: rgb(9, 33, 42);”>Social Media Marketing We will use Instagram, Snapchat, Tik Tok, Twitter (X), Reddit, and Facebook to promote the community. I even believe there is a play on Only Fans as well.

Event Sponsorship and Partnerships
Sponsor swinger events, retreats, and parties where people in the lifestyle gather, such as “Naughty in N’awlins” or lifestyle cruises. This allows direct engagement with your target audience in an environment that aligns with their interests.
Host private or exclusive events We can have “open to public” parties within the community, positioning your brand as a trusted and valuable part of their experience.
Invite Guests We will allow each member to bring 1-4 guests to each party. This will allow us to gather information to market and create sign-ups for the community during and post events.
Partnership with sexual wellness brands, sex-positive retailers, or lifestyle brands that already have a presence in our communities. This could involve cross-promotion or hosting educational events in partnership with these brands.
We can also run events and parties for non-members. events such as: Swinger Retreats, Relationship Workshops, and Open to Public Parties.

Content Marketing, Blogging, & SEO
Create a blog or content hub focused on open relationships, intimacy, communication, and sexual freedom. Provide helpful articles, guides, and resources that speak directly to people in the lifestyle.
Use testimonials, success stories, and personal experiences to build trust and demonstrate authenticity in your content, allowing others in the community to relate and engage.
Lead Magnet Create a lead magnet that can be downloaded (ebook, etc) – trading prospect information for valuable content; allowing us to market via email and text as well as building audience for social media ads.
SEO We will focus on onsite and off-site SEO to drive more visibility on google and improve website performance to drive more prospects and leads.
Podcast A podcast can be a great tool to provide valuable content to build trust and demonstrate authenticity. A podcast is also a great tool to drive top of the funnel awareness and engagement – and create subscribers to do future email and text marketing.

SMS & Email Marketing
Build a mailing list through exclusive offers or content relevant to the swinging lifestyle. Use this to send curated content, event invitations, and special promotions.
How to build the list: We will collect emails/phone via events, partnerships, and CTA on social media and our website.

Influencer Collaborations
Partner with lifestyle influencers and sex-positive advocates who are respected voices in the open relationship or swinging communities. Their endorsements or reviews can carry significant weight with followers.
Collaborate with podcasters or YouTube channels that focus on sexual wellness, relationships, or alternative lifestyles, providing guest content or sponsorships.
Influencer Memberships: We can invite influencers to our events and even give influencers a free membership in exchange for promotion.

Targeted Social Media Ads (with Discretion)
Run ads on social media platforms like Instagram, TikTok, Facebook, Google Ads, or YouTube using interest-based targeting for people who follow sex-positive, relationship, or intimacy-related accounts. We will need to be cautious about wording, ensuring it respects the privacy and discretion expected by these communities.
Create sex-positive, educational content on platforms like YouTube or TikTok to drive interest organically, as long as it aligns with platform policies.

Word-of-Mouth Marketing
Encourage referrals and word-of-mouth promotion within the community. Swingers and those in open relationships often trust recommendations from others who share their values, so testimonials, referrals, or community-driven promotions can be very effective.
Direct Referral Programs: We can create a great referral program that provides discounts, free tickets, or access for referrals.
In-Direct Referral Programs: We can track and provide incentives for members who share posts, tag our social media handles, etc. The more activity – the more incentives.
Member Guest Invites: For every party/event we have, guests are allowed to bring 1-4 friends (that are not current members). Guests can only come to one event “as a guest” and moving forward they will have to join to attend. We bring them to the event, we collect their info, and our goal is to turn them into members at POC or via email/text marketing post event.

Sexy Airbnb Marketing
We will create a sexy Airbnb that has multiple ways to bring awareness to our community, create additional prospects/leads, as well as drive revenue.
Drive members to rent: Each party that we host – is an opportunity to drive rental to the airbnb – so we are using our community to drive rental revenue.
Drive individuals who rent to become members: We rental (not from a member, maybe from sites like Airbnb) is a new prospect. Most likely if they are renting our home; they are going to be in our target market. We can run a post email/text campaign to all guests to drive membership sign up.
How This Can Scale?
Unlimited Growth
We can start this community off on a smaller scale, with less overhead to prove out the model and then scale it appropriately in multiple ways.
More Locations in ARziona
We can purchase more “Pineapple Expression Homes” in different parts of Arizona – creating local chapters. Each new location will provide a new market as well as provide more opportunities for doing “Chapter Events as well as All of Arizona Events”
Locatons in different States
Once we fine tune the model in Arizona, we can start exploring homes and communities in other locations (Vegas, LA, etc.). Each new location allows for our community to grow members and grow ticket sales for parties. This will also allow us create yearly national parties for all members from all communities.
Pineapple Expression Resort
Once we start creating a regional or national brand – I would like to explore the idea of creating a nude/topless swingers resort (one like Sea Mountain in Palm Springs, but way more upscale and elite).
Other Potential Ideas
Exclusive VIP Event Experiences
- Host themed, immersive parties or experiences that go beyond standard swinger events. Create a series of events with different themes—such as masquerade balls, fantasy nights, or adventure getaways—that offer a more unique, premium experience. Use these events to introduce your brand and connect members through shared, memorable experiences.
- Offer “members-only” afterparties or retreats where the focus is on luxury, connection, and adventure, giving your audience something exclusive to look forward to.
Virtual Reality (VR) Meetups
- Create VR meetups or parties where swingers can connect in a virtual space, mimicking real-world interactions in an anonymous and safe way. Partner with VR platforms or apps that specialize in social interaction, giving your audience a tech-savvy, cutting-edge experience while promoting your brand.
Mystery Date Subscription Box
- Launch a lifestyle-themed subscription box with surprises that cater to couples and individuals in the community. Each month, send out curated items like sexy games, toys, outfits, and themed experience kits to inspire their lifestyle adventures. The box could come with exclusive event invites or access to VIP-only content.
Erotic Art Exhibitions
- Partner with artists to create an erotic art gallery or photography exhibition inspired by love, connection, and open relationships. Use the event as a space to network with potential community members, offer interactive experiences, or hold live art performances that subtly promote your brand while providing a memorable and classy experience.
-
Private Couples Retreats
- Organize intimate couples-only retreats focused on deepening their connection in the swinger lifestyle. Offer workshops on relationship-building, communication, and sexual exploration, hosted by experts in open relationships. These retreats could be set in exotic, luxurious destinations, marketed as an exclusive, once-in-a-lifetime getaway.